- voice recording on the Nano
- 10 different colors to choose from
- "Shake to Shuffle"
- lots and lots of different price points
The voice recording is specifically weird. Apple's been praised by numerous analysts specifically for NOT including that feature.
The most recent place I read about this was in Subject to Change - Adaptive Path's book / video on building user experience design into your company's process and culture. The iPod and iPhone are case studies in simplicity - in being late to market, and beating your competition by offering fewer features in better integrated systems.
I guess Apple's moved out of the "user experience" stage into the "repeat buyer" stage - they've come to dominate the market, and now they need a new gimmick to get all of their existing iPod customers to buy another. I'm sorry, Steve - the new colors are cool and all, but at the end of the day the features I really care about haven't changed. I don't need another one.